Do What You Love to End Alz is an annual fundraising campaign by the Alzheimer’s Association. The ACBL was an inaugural global partner for this effort, and after more than 10 years of participation, bridge players have raised over $9 million for Alzheimer’s research and care. (Funds raised in Canada are donated to the Alzheimer Society of Canada.)
The event originally centered on the longest day of the year, the Summer Solstice, symbolizing the challenging journey faced by those living with Alzheimer’s and their caregivers. Bridge is uniquely suited for this cause—studies have shown that playing strategic games like bridge can help keep your brain healthy.
How Bridge Players Can Help
Both clubs and individual players can participate.
Play in a participating club game: Simply playing bridge in a designated fundraising game contributes to the cause, as the sanction fees from these games are donated to the Alzheimer’s Association or the Alzheimer Society of Canada, and players earn elevated masterpoints in these special games.
U.S. clubs can register to be an official fundraising team at www.alz.org/acbl to create an official fundraising team and receive a personalized donation link.
Fundraising isn’t limited to contributing sanction fees or direct donations, though. Things like bridge lessons and raffles or even just a simple online donation to your local team go a long way in this fight.
Do What You Love to End Alz 2026
For 2026, face-to-face clubs can choose one day during the week of June 14-21 as their day for special fundraising games. Sanction fees from participating Virtual Clubs can opt in to hold special games during the weekend of June 20-21.
Use the buttons above to sign up your club (or group of clubs), Unit or Tournament as an official “team” fighting to end Alzheimer’s. To demonstrate your commitment, we ask each bridge team to raise funds and awareness to fuel the care, support and research efforts of the Alzheimer’s Association. To get a code for free registration, please reach out to your local Alzhimer’s Association Chapter.
When you register to participate in Do What You Love to End Alz, you will receive:
Registration toolkit complete with Team Captain Guide and branded materials from the Alzheimer’s Association
Coaching emails to guide you from team planning through event day operations
The opportunity to win prizes
Register Your Event with ACBL
After you have registered with the Alzheimer’s Association, you must also register with ACBL to appear in the participating clubs list. Only register here if you are holding face to face games.
Thank you for your interest in Do What You Love to End Alz. While official registration is encouraged and makes your event more fun and exciting for your players, it is not a requirement to hold Alzheimer’s games.
For both face-to-face and Virtual Clubs, the fees are $5.15 per table for games with 18 boards or more and $4.67 per tables for games with 12-17 boards.
Do What You Love to End Alz is the Alzheimer’s Association’s annual fundraising campaign that encourages people to take part in activities they enjoy—like playing bridge—to raise awareness and funds for Alzheimer’s care, support and research.
The campaign takes inspiration from the Summer Solstice, June 21, the longest day of the year, which symbolizes the long, challenging journey faced by those living with Alzheimer’s and their caregivers.
Bridge players don’t have to play from sunrise to sunset. Instead, clubs and players choose special games or events during the campaign period to support the cause.
When is Do What You Love to End Alz?
For 2026, face-to-face clubs can choose one day during the week of June 14-21 as their special dda for special fundraising games. Virtual Clubs may hold games during the weekend of June 20-21.
How long is The Event?
For Virtual Clubs: June 20 and 21, 2026 if they choose to participate. For face-to-face clubs: One chosen day during the week of June 14-21, 2026.
How can my bridge club participate?
Your first step is to register your club/team with the Alzheimer’s Association (U.S.) or the Canadian Bridge Federation (Canada). This will allow you to directly donate funds. Visit alz.org/acbl) or cbf.ca. Contact your local Alzheimer’s Association representative to get free registration.
Face-to-face clubs can choose their Longest Day during the week of June 14-21. Awards will be upgraded to 63.6% sectional-rated black.
For Virtual Club games, those held the weekend of June 20-21 can opt in to participate. Alzheimer’s games run during this weekend will award 2x regular club masterpoint awards, 100% black.
All extra fees collected from these games will be sent to the Alzheimer’s Association for US clubs, and for Canadians, to the Alzheimer Society of Canada.
How do I setup a Longest Day game in ACBLscore?
Please see this document for detailed instructions: ACBL_Score (Note: This is only for face-to-face games for the event.).
What if my club doesn’t have a sanction for June 2026?
You do not need a special sanction for face-to-face or online Alzheimer’s games; however, the club needs be a Virtual Club to hold games online.
Are we required to run games from sunrise to sunset?
Ideally, we would like all clubs to play marathon bridge for the duration of their special day, but we realize that may not be possible. Just as each bridge club is their own fundraising team, so is the ACBL. Any amount of time you play on The Longest Day while raising funds for the Alzheimer’s Association will help Team ACBL achieve its goal of having bridge played from sunrise to sunset.
Do I have to raise money to participate in the event?
We encourage you to challenge yourself and set a goal that represents the commitment that you are making.
What if I can’t raise the suggested minimum? What kind of support will you provide?
This event does include a fundraising component. Every dollar you raise goes to support the Alzheimer’s Association. We know that the idea of asking people for money can be intimidating, especially if it’s not something you’ve done before. Most people are pleasantly surprised at the response they receive when asking friends and family for donations. If you use the tools provided, your goal should be achievable. If you do fall short of the goal, your team will not be billed or charged.
Where does the money go?
For U.S. clubs, funds raised will go to further the efforts of the Alzheimer’s Association. For Canadian clubs, funds raised will assist the Alzheimer Society of Canada.
How does the Alzheimer's Association receive the money our club raises? Do donors receive a receipt?
You must remit the table fees for the special games with your regular month-end report. The ACBL will send the table fees collected from Alzheimer’s games, whether played online on June 20-21 or in face-to-face clubs on their chosen Longest Day between June 14-21, directly to the Alzheimer’s Association or Alzheimer Society of Canada.
For additional donations by your club and players to a charity organization, you can either directly visit the website (clubs registered with the Alzheimer’s Association will have a specific page and donation link) or mail in your donations. For donations to the Alzheimer’s Association, use the donation form in the Team Captain kit or download another from the Team Resources section on this page. If you are sending multiple checks via mail, a receipt will be sent to the name and address of each donor as it appears on the check.
Do players receive upgraded masterpoints?
For face-to-face games, the awards will be upgraded to 63.6% sectional-rated black points. For virtual games, the awards will be double the regular club masterpoint® black points. For either platform, you may choose to run 12-17 boards in “short games,” and those awards will be 60% of what a “full game” (18+ boards) would award.
What are the sanction fees for games played during Do What You Love to End Alz?
For both face-to-face and Virtual Clubs, the fees are $5.15 per table for games of 18 boards or more and $4.67 per table for games of 12-17 boards.
How do I hold Alzheimer's Games Online?
Any Virtual Clubs can opt in to hold TLD games on June 20 and/or June 21.
Logos
Purple Horizontal Logo – PNG/ JPEG
Black Horizontal Logo – PNG/ JPEG Purple Vertical Logo – PNG/ JPEG
Black Vertical Logo – PNG/ JPEG
The Zoom Room is available Tuesday through Thursday, 3:30 pm-5:30 pm (Eastern).
Getting help is easier than ever with the ACBL Zoom Chat service.
Simply click the "Join Zoom Chat" button below to be taken to our dedicated zoom room.
Once there, click the "Launch Meeting" button to start your session. To hear us and vice-versa - don't forget to "Join with computer audio."
If the Zoom Room isn't available and you need answers, you can email us at membership@acbl.org.
Fliers
Club Media Alert
