Playing Bridge to Raise Funds

The Longest Day is an annual fundraising event held to support the fight against Alzheimer’s disease by the Alzheimer’s Association. This is the eighth year of our partnership with the organization, and our community has raised more than $6 million! (Funds raised in Canada are donated to the Alzheimer Society of Canada.)

The event spans the longest day of the year, the Summer Solstice, and symbolizes the challenging journey of those living with Alzheimer’s and their caregivers.

Bridge is uniquely suited for The Longest Day because studies have shown that playing strategic games, like bridge, help keep your brain healthy. The Alzheimer’s Association has even included playing bridge on its list of 10 Ways to Love Your Brain.

How Bridge Players Can Help

Both clubs and players can support The Longest Day.

As a player, simply playing bridge at the club during the event will raise funds, as sanction fees go directly to the Alzheimer’s Association or Alzheimer Society of Canada. In return, you’ll earn double regular masterpoints in The Longest Day games.

U.S. clubs can register to be an official fundraising team at alz.acbl which will give them a special link to use for direct donations for their team.

Fundraising isn’t limited to contributing sanction fees or direct donations, though. Things like bridge lessons and raffles or even just a simple online donation to your local team go a long way in this fight.

What’s New for 2020

For 2020, sanction fees from games held in Virtual Clubs on the weekend of The Longest Day (Sat-Sun., June 20-21) will be donated. To learn more about Virtual Clubs, visit acbl.org/virtual.