THE LONGEST DAY
A partnership between the ACBL and the Alzheimer’s Association
1) What is The Longest Day?
The Longest Day is a sunrise-to-sunset relay event to raise funds to fuel the care, support and research efforts of the Alzheimer’s Association. Held on June 21, 2013, the longest day of the year, this event challenges participants to push their limits and complete approximately 16 hours of a consecutive activity – such as playing bridge. Its one day to honor the passion, dedication and strength displayed by people with Alzheimer’s and their caregivers every day.
2) When is The Longest Day?
Friday, June 21, 2013
3) How long is The Longest Day?
The event “The Longest Day” takes place during the summer solstice, or the longest day of the calendar year — meaning the time between sunrise and sunset is at its maximum. The exact number of hours depends on location but typically lasts between 15 and 16 hours.
4) Why play bridge for The Longest Day?
Playing bridge has been linked to healthy aging and possibly even the ability to delay the early onset of Alzheimer’s disease and other forms of dementia. The ACBL and the Alzheimer’s Association believe that marathon bridge games will not only recognize the dedication of Alzheimer’s caregivers, but also recognize the game of bridge as a potential activity to slow the onset the disease.
5) How can my bridge club participate?
Registration for The Longest Day will open March 18, 2013. Each participating club will be a “fundraising team.” First, you should designate an individual to organize the event at your club. Next, you are encouraged to register your fundraising team on The Longest Day’s website – thelongestday.alz.org. Make sure you list the ACBL as your affiliated company. Click here to see step-by-step instructions for The Longest Day registration.
6) What if my club doesn’t have a sanction or a location for Friday, June 21?
We have relaxed our sanction rules for Friday, June 21, 2013 to allow all ACBL clubs to participate – even those without a regular Friday sanction. We are also allowing your The Longest Day team to play bridge in any location.
7) What if I can’t commit to my club to play bridge for 16 hours but we still want to participate?
Ideally, we would like all clubs to play marathon bridge for the duration of The Longest Day, but we realize that may not be possible. Just as each bridge club is their own fundraising team, so is the ACBL. Any amount of time you play on June 21 and raise funds for the Alzheimer’s Association will help Team ACBL achieve its goal of having bridge played from sunrise to sunset. If you can’t play bridge the duration of The Longest Day there are other ways to still actively participate. Your fundraising team could play bridge online when not at the club, hold bridge exhibitions around your city or conduct free bridge lessons for the community.
8) Do I have to raise money to participate in the event?
ACBL’s goal is for each club team to raise a minimum of $100/hour of activity, however you can input your own fundraising goal when you register. The Alzheimer’s Association will provide each registered fundraising team with proven tools to make fundraising easy. We encourage you to challenge yourself and set a goal that represents the commitment that you are making.
9) What if I can’t raise the suggested minimum? What kind of support will you provide?
This event does include a fundraising component. Every dollar you raise goes to support the Alzheimer’s Association. We know that the idea of asking people for money can be scary, especially if it’s not something you’ve done before. Most people are pleasantly surprised at the response they receive when asking friends and family for donations. If you utilize the tools provided, your goal should be achievable. If you do fall short of the goal, your team will not be billed or charged by the Alzheimer’s Association or the ACBL.
10) Where does the money go?
Funds raised go to further the care, support and research efforts of the Alzheimer’s Association. To learn more about the Association and its work on a local and national level, visit: www.alz.org
11) How can I use this event to raise awareness about my club, my bridge classes and ultimately the game of bridge?
When you register your club as a fundraising team with the Alzheimer’s Association to participate in The Longest Day, you will receive a kit with all the necessary tools for a successful event. The kit will include:
- Planning information and tools
- Promotion materials to showcase your involvement
- Publicity templates, tools and ideas
- Giveaways for participating players
Additionally, every participant will have access to robust social media tools including a new app that allows your team to create virtual hand-offs, follow each other, allow your friends and family to follow and encourage you, and create a nationwide community for all participants!
12) Since The Longest Day games are for charity, do my players receive upgraded masterpoints?
Yes. Games played on June 21, 2013 receive upgraded masterpoints, 70% sectional rated black. You may run shorter games (12-17 boards) for full masterpoint awards and a reduced sanction fee, or you may run full games (18+ boards) for the full masterpoint awards and the full sanction fee. You have the opportunity to hold as many special fund games as you desire between 12:00 a.m. and 11:59p.m. on June 21, 2013.
13) Will the upgraded game still cost an additional $1 per player in sanction fees?
There are two options for the type of special game you can run on June 21, 2013. If you choose to run a regular game (18+ boards) there is still an addition $1 fee per player ($4 per table), just like the special games your club typically runs. The second choice is to run shorter games (12-17 boards) maximizing the number of games you can hold on The Longest Day. If you select the shorter game option, the additional sanction fee charge will be .75 cents per player ($3 per table). All sanction fees collected by the ACBL on June 21, 2013 will be donated to the Alzheimer’s Association.
14) How does the Alzheimer's Association receive the money our club raises? Do donors receive a receipt?
The ACBL will send in your sanction fees collected on June 21, 2013 directly to the Alzheimer's Association. For the other funds raised by your club and players there are two different options for submitting directly to the Alzheimer's Association. The first and best option is to have donors visit your fundraising page on The Longest Day's website. From here there is an option to "donate" and a confirmation of donation will be automatically generated. If you would prefer to mail donations, visit the resource center on your fundraising page and click on "Forms". From here you can print the donation form you need to fill out to mail in your donations. If you are sending in multiple checks via mail, a receipt will be sent the the name and address of each donor as it appears on their check.
15) What is the Alzheimer's Association's reach in Canada?
As a part of the partnership with the Alzheimer's Association, the ACBL is requesting all donations collected on The Longest Day be given to the Alzheimer's Association. All of the funds raised through The Longest Day benefit the care, support and research efforts of the Alzheimer's Association, an organization based in the United States that works internationally to solve the Alzheimer's disease epidemic. Currently, the Association does not have offices in Canada; however, they fund cutting-edge research efforts in countries worldwide and strive to maintain critical international partnerships with Alzheimer's organizations across the globe. They are the world's leading nonprofit funder of Alzheimer's disease research, advancing studies that hold the possibility of yielding methods of treatment, prevention and ultimately, a cure. In addition, the majority of their free online care and support resources can be accessed by, and are of value to, people affected by Alzheimer's in any country. Their toll-free 24/7 Helpline (800.272.3900), staffed by master's-level care consultants, is available to callers from Canada and offers translation services in more than 170 languages and dialects.