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THE LONGEST DAY

A partnership between the ACBL and the Alzheimer’s Association

1) What is The Longest Day?

The Longest Day is an event sponsored by the Alzheimer’s Association to raise funds for their care, support and research efforts. Held on June 21, 2014, the longest day of the year, this event challenges participants to push themselves to complete approximately 16 hours of a consecutive activity – such as playing bridge. It’s one day to honor the strength and courage displayed by people with Alzheimer’s and their caregivers.

2) When is The Longest Day?

Saturday, June 21, 2014

3) How long is The Longest Day?

The Longest Day takes place during the summer solstice, or the longest day of the calendar year — meaning the time between sunrise and sunset. The exact number of hours depends on location but typically lasts between 15 and 16 hours.

4) Why play bridge for The Longest Day?

Playing bridge has been linked to healthy aging and possibly even the ability to delay the early onset of Alzheimer’s disease and other forms of dementia. The ACBL and the Alzheimer’s Association believe that marathon bridge games will not only recognize the dedication of Alzheimer’s caregivers, but also recognize the benefits of playing bridge.

5) How can my bridge club participate?

First, you should designate an individual to organize the event at your club. Next, you are encouraged to register your fundraising team on The Longest Day’s website – thelongestday.alz.org. Registration opens January 21. Each participating club will be a “fundraising team.” Make sure you list the ACBL as your affiliated company and enter the offer code "ACBL" to waive the registration fee. The Alzheimer’s Association will send you a kit with items to use on The Longest Day, along with a manual for running the event at an ACBL-affiliated bridge club.

6) What if my club doesn’t have a sanction or a location for Saturday, June 21?

We have relaxed our sanction rules for Saturday, June 21, 2014 to allow all ACBL clubs to participate – even those without a regular Saturday sanction. We are also allowing your The Longest Day team to play bridge in any location. Instructions for setting up games in ACBLscore for June 21 can be found here.

7) What if I can’t commit to my club to play bridge for 16 hours but we still want to participate?

Ideally, we would like all clubs to play marathon bridge for the duration of The Longest Day, but we realize that may not be possible. Just as each bridge club is their own fundraising team, so is the ACBL. Any amount of time you play on June 21 and raise funds for the Alzheimer’s Association will help Team ACBL achieve its goal. If you can’t play bridge the duration of The Longest Day there are other ways to still actively participate. Your fundraising team could play bridge online when not at the club, hold bridge exhibitions around your city or conduct bridge lessons for the community.

8) Do I have to raise money to participate in the event?

ACBL’s goal is for each club team to raise a minimum of $100/hour of activity; however, you can input your own fundraising goal when you register. The Alzheimer’s Association will provide each registered fundraising team with proven tools to make fundraising easy. We encourage you to challenge yourself and set a goal that represents the commitment that you are making.

9) What if I can’t raise the suggested minimum? What kind of support will you provide?

This event does include a fundraising component. Every dollar you raise goes to support the Alzheimer’s Association. We know that the idea of asking people for money can be intimidating, especially if it’s not something you’ve done before, but you may be pleasantly surprised at the response you receive when asking friends and family for donations. If you utilize the tools provided, your goal should be achievable. If you do fall short of the goal, your team will not be billed or charged by the Alzheimer’s Association or the ACBL.

10) Where does the money go?

Funds raised in the United States go to further the care, support and research efforts of the Alzheimer’s Association. To learn more about the Association and its work on a local and national level, visit: www.alz.org. Funds raised in Canada will be donated to the Alzheimer Society of Canada. To learn more about the Society and its work, visit www.alzheimer.ca.

11) Since The Longest Day games are for charity, do my players receive upgraded masterpoints?

Games played on June 21, 2014 are eligible to receive upgraded masterpoints, 70% sectional rated black, as long as you are not within a 25 mile radius of a Regional or Sectional tournament. Clubs participating within the specified radius of a tournament may still hold games on The Longest Day, but they are not eligible for upgraded masterpoints.

12) What are the sanction fees for games played on The Longest Day?

Clubs have the opportunity to hold as many special fund games as desired between 12:00 a.m. and 11:59 p.m. on June 21, 2014. There are two options for the type of special game you can run on The Longest Day. Both options receive full masterpoint awards.

If you choose to run a regular game (18+ boards), the sanction fee per table for a game is $4.74 ($.74 table fee + $1.00 per player). This is just like a special game typically run at the club. The second choice is to run shorter games (12-17 boards) maximizing the number of marathon games you can hold on The Longest Day. If you select the shorter game option, the sanction fee per table for a game is $3.46 ($.46 table fee + $.75 per player).

You must remit the table fees for The Longest Day with your regular month-end report. All sanction fees collected by the ACBL on June 21, 2014 will be donated to the Alzheimer’s Association and Alzheimer Society of Canada.

13) How do the Alzheimer's Association and Alzheimer Society of Canada receive the money our club raises? Do donors receive a receipt?

The ACBL will send in your sanction fees collected on June 21, 2014 directly to the Alzheimer's Association and Alzheimer Society of Canada. For the other funds raised by clubs in the United States, Mexico and Bermuda, there are two different options for submitting directly to the Alzheimer's Association. The first and best option is to have donors visit your fundraising page on The Longest Day's website. From here there is an option to "donate" and a confirmation of donation will be automatically generated. If you would prefer to mail donations, use the offline donation form included in the Team Captain Guide. If you are sending in multiple checks via mail, a receipt will be sent to the name and address of each donor as it appears on their check.

For clubs in Canada, please use the offline donation form included in the Team Captain Guide and mail raised funds to:

CBF Charitable Foundation
Attn: Alzheimer Society of Canada
1 Pietro Drive
Maple, ON
L6A 3J4

The Canadian Bridge Federation will send your accumulated funds to the Society and issue donation receipts.