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Half Million Raised for Alzheimer’s

Going into their joint fundraising effort, the ACBL and the Alzheimer’s Association had hopes for a successful Longest Day event on June 21. The result far exceeded expectations in terms of money and positive exposure for the ACBL – $500,000 raised and media coverage across the country.

“It was spectacular,” said CEO Robert Hartman. “We are looking forward to bigger and better results next year. We want to send a big thank you to all the clubs, members, districts, units and directors. We would also like to thank Darbi Padbury, ACBL’s project supervisor, who helped us make this a success.”

Clubs and tournaments participating in the Longest Day event produced $450,000 in donations. The total went to more than $500,000 when the ACBL Charity Foundation chipped in $50,000.

Reports to date show, 192 ACBL clubs ran special games, 564 in total, with more than 4500 tables in play.

Media coverage was impressive, with 36 unique print reports, coverage on 20 news stations in 16 cities and 14 states.

Click here to see a sample of the media generated by participation in The Longest Day.

A full report of the day’s activities will be in the September issue of the Bridge Bulletin.