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The Longest Day: From Participation To Publicity

When registration for The Longest Day opened on March 18, the Kaw Valley Bridge Club in Lawrence KS was one of the first to sign up. Club manager Chris Lane wasn’t sure if her club would be able to raise the suggested goal of $1600, but she knew she was going to try.

Lane started the effort by scheduling five games for June 21 – the number of games her club typically runs in a week – and immediately several of her most loyal club members agreed to play in the day’s first game at sunrise. Club Member Jan O’Connor said, “It wasn’t long after that a small group of us really started making plans for a variety of things we could do to support the endeavor.”

Players sought pledges from family and friends, with some sponsors pledging a few dollars for every hand played. When First Watch, the most popular breakfast spot in Lawrence, agreed to provide a few tables for a social game during their busy Friday morning service, the fundraising potential grew. Members of the Kaw Valley BC were also able to secure space at a local coffee shop, retirement home and country club to play and solicit donations on June 21.

“Channel 6 News has already covered an initial story about The Longest Day by taping a segment at a low-key Thursday morning mentor game,” O’Connor said. “A fun visual draw for that coverage was one of our bridge players and her purebred French Bulldog Magnus that she brings with her to play.” Channel 6 News plans to return to the club on The Longest Day for additional coverage of the event.

The Lawrence Journal World is also providing coverage before and after the event. “The editor there really sees a great human interest story associated with our event,” said O’Connor.

Congratulations to the Kaw Valley Bridge Club on being a champion for Alzheimer’s and for using The Longest Day to spread their love of bridge in their community.

The American Contract Bridge League (ACBL) is the Alzheimer Association’s inaugural partner in The Longest Day®. This year’s theme is “do something you love” on June 21— the longest day of the year — in honor of those fighting Alzheimer’s disease and their caregivers. ACBL clubs across North America are planning a day full of bridge-related activities to raise awareness and funds for the care, support and research efforts of the Alzheimer’s Association.

It’s not too late to get your club registered for The Longest Day, raise funds to support Alzheimer’s research, and increase the awareness of bridge and your club! Click here to get started.

Jan O’Connor and club manager Chris Lane of Kaw Valley Bridge Club supporting The Longest Day.