Longest Day a Big Deal in Big D
With a goal of $25,000, the Bridge Academy of North Dallas (BAND) aims to be one of the top fundraising teams for The Longest Day. Well over a third of the way to meeting that goal, BAND’s sponsorship approach to fundraising is proving wildly successful.
Club owner Donna Compton explains their approach. “I began by figuring out how many games we could run in the 16.5 hour period. 10 (12-board) events fit nicely into that time frame. I posted a sign-up sheet for 10 sponsors at $100 an event. All 10 sold in less than 15 minutes! This became our Silver level sponsorship.
“The enthusiasm was so overwhelming,” Compton continues, “that we expanded to the platinum level — table sponsors at $250 per table. Our club comfortably holds 34 tables, so our plan became to sell all 34 tables and keep them in play from 6:30 a.m. to 11 p.m. Platinum level sponsors receive the most benefits. In less than two weeks’ time, all 34 tables were sponsored – with yet more people wanting to be involved.”
Then came the gold level for individuals committed to playing the full 16.5 hours and prepaying their entry fees of $100 for the 10 events. “Also, there are the Friendship level – anyone playing on June 21st,” Compton says, “the Donor level – anyone making a donation but not playing on June 21st and the Matching Funds level.”
In addition to sponsors, the North Dallas Club is holding drawings and auctions for items such as a year’s membership and covered parking. The most coveted auction opportunity is a game with bridge great Bob Hamman during the 9:30 p.m. session.
Compton, herself a World Champion, concludes: “Our Longest Day Team has raised more than $10,000 in less than two weeks. We have 38 online team members and counting. I’m so proud of our players for stepping up and supporting this event with such heart and generosity!”
The American Contract Bridge League (ACBL) is the Alzheimer Association’s inaugural partner in The Longest Day®. This year’s theme is “do something you love” on June 21st — the longest day of the year — in honor of those fighting Alzheimer’s disease and their caregivers. ACBL clubs across North America are planning a day full of bridge-related activities to raise awareness and funds for the care, support and research efforts of the Alzheimer’s Association.
Compton is especially motivated to fund-raise for The Longest Day because her grandmother, Lois Gravely, is living bravely with Alzheimer’s. For other members of BAND’s The Longest Day Team, the pain associated with the loss of Alzheimer’s is fresh, driving home the importance of this event.
“My husband, who taught me to play bridge when we first started dating in the early Eighties, passed from Alzheimer’s in March,” said club member Laura Onsgard. “I know my husband would be very happy that we are doing this.”
Click here to learn more about BAND’s The Longest day event.
If you would like to register to participate in The Longest Day, click here to read registration instructions, visit thelongestday.alz.org, click on the ACBL logo and join the fun!