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Popular Deejay Drops in
to Deliver a 'Snack Attack'

One of the Memphis area's top deejays paid a visit to the new ACBL Headquarters on Wednesday, June 9, to deliver what his radio station calls a "Snack Attack" -- edibles from a local deli. While at ACBL's new home in Horn Lake MS, Ron Olson reminisced about the many "bridge parties" he witnessed as a youngster growing up in Memphis.

"My mom is a huge bridge player," said Olson, whose voice can be heard on FM 100, which plays a mix of rock and pop tunes. The radio station has been doing the "Snack Attack" contest for about a year. Olson, a deejay since 1974, selected ACBL for the honor after receiving a contest entry e-mail from Carol Robertson, manager of the Club and Member Services Department, stating why she felt ACBL should win the "Snack Attack" contest.

Robertson wrote: "We have a new office in Horn Lake that we are proud to call headquarters for bridge players in North America. We would love for you to see our new facility. Our new building provides us the space to have a museum as well as the normal office space. Come see us! Thanks for your consideration."

Not long after she submitted the contest entry, Olson telephoned Robertson, with whom he attended Oakhaven High School in Memphis. "When can I come over?" he asked.

Olson met with Robertson and other ACBL officials, including CEO Jay Baum, Director of Bridge Operations Jeff Johnston and Marketing Director Vicki Campbell. While visiting Robertson's department, Olson noted that his mother, Lillian Olson, is still an avid bridge player. In his younger years, he said, "there was always a bridge party going at our house. I didn't know how to play, but I knew there was something good going on."