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Marketing Tips & Tricks


Increasing Class/Workshop Attendance


TIP – Submitted by Ally Whiteneck, Unit 499, California:
Do you want to run a successful lecture series with world-class bridge players in your own club for a profit? Click here to find out how.

TIP – Submitted by Kathie Walsh, Hilton Head Island Bridge Club, South Carolina:
I send out weekly emails with a description of the week's workshops and quizzes so players can decide if the clinic works for them.

TIP – Submitted by Kathie Walsh, Hilton Head Island Bridge Club, South Carolina
I added something new this year to my weekly emails; in order to encourage students to read the emails, I started a Fractured Bridge Phrase contest. The idea for the fractured phrases came from John Rayner at the Summer ABTA convention; he used the phrases at his club bridge parties, but we do not have such parties--so I decided to include one phrase with each weekly email. I give a free workshop to the winner. Read more...

TIP - Submitted by Charles Lawson, Huntsville, Texas:

To develop new students for beginning bridge classes, partner with a local college's Continuing Education department or a local Community College. They will take care of advertising, student sign-up, collection of course fees, and finding a suitable playing space (if needed). Read more...

TIP – Submitted by Kathie Walsh, Hilton Head Island Bridge Club, South Carolina:

About four years ago, when I was placing an ad for our club's beginner classes, I asked the paper if I could do a monthly column about bridge. The editor of the paper agreed and I have submitted a bridge column each month that I teach. Read more...