Marketing Tips & Tricks

Creating Player Satisfaction & Loyalty

TIP – Submitted by Linda Tuff, Halifax Bridge World:

Each time a pair scores 70% or greater in any game, we take their picture holding an 8x10 sign depicting their winning percentage.These photos are printed and displayed in picture frames in our club and are also posted on our website.

Our most famous picture was printed in the February 2009 ACBL Bulletin showing two pairs - 1st place winners with a 77% and 2nd place with 71%.

Players love the recognition!