Units and districts can now instantly contact their members with the software Marketing Solutions, powered by Pianola. With this service you can email players directly and on your own timeline about upcoming tournaments, unit/district news and more.

Marketing Solutions offers unique ways to improve the emails you send. You can target specific audiences based on rank or masterpoint holdings, there are bridge-themed design templates and you can include attachments.

Ready to start building a better relationship with your members? It’s as easy a 1–2–3.

  1. Sign up for an account by contacting
  2. Watch the demo video upon logging in or the “Pianola 101” webinar found at
  3. Reach out to players in and around your unit/district.

With just a few easy steps, you’ll be communicating with your members like never before. Below is a quick overview of how the service works. Click here to review the complete User Guide.

Choose your template – Select from Save the Date, Regional, Sectional, Non-Life Master and blank email templates.

Select your audience – Choose the units/districts whose members you wish to contact. Note: only units/districts you have permission to contact will be available for selection.

Refine recipient list – Use smart groups to create your target audience. Smart group choices include fields such as: all current members, masterpoints less than, masterpoints greater than, lapsed members, etc.

Create your message – We’ve provided placeholder copy as a guide. Modify ours or write your own custom message.

Review and send – In addition to emailing your message, you will be given the option to download a PDF of personalized letters for any member that has opted out of ACBL emails or hasn’t provided an email address for contact.

The ACBL will monitor usage to ensure all accounts are adhering to the requirements established in the Terms of Service. Units/districts who misuse the service may be subject to suspension or removal of privileges.